WeCi2i Means “We See Eye to Eye”

For the record, it’s pronounced exactly how it looks. And no, it’s not “wehk-ee-twah.” (Creative points for trying, though.)

I came up with WeCi2i back in high school, chasing the dream of saying something meaningful that could still fit on a license plate. It worked — sort of. People rarely got it, but the idea stuck: finding clever ways to say simple things about seeing each other clearly.

What started as a would-be brand became more of a personal lab — a space to test ideas, build experiments, and remind myself that curiosity ages well. It’s part nostalgia, part evolution, and maybe still a little cringe… but I’ve learned to see eye to eye with that, too.